Our Founder

Our Founder Mr SM Subbiah, born in the renowned Chettinad District in South India , had the most ambitious vision of revolutionizing the Global Diamond Jewelry Market in an absolute professional stride. He conceptualized his vision into reality in 1994 by foraying into the most coveted Diamond Jewelry Business by rolling out the first of his group companies Meenu Subbiah & Company.

Mr SM Subbiah is a multifaceted businessman with diversified business experiences. Some of his successful business stints include his pioneering in engineering products trading in association with Kirloskar; his pioneering in the field of mining and exports of natural stones through his own granite mines; his continuing success in the field of Jewelry.

With emerging business practices and policies, he re-structured and organized the business operations with the inception of our group company SUBBU GROUP in 2011. The group operations are spread over the Domestic and International markets with our own group companies SUBBU DIAMONDS LLP, MEENU SUBBIAH DIAMONDS LLPand through our franchises SUBBIAH & DHIRAJLAL JEWELERS LLP.

Subbiah says “Quality, Sincerity, Hard-work and Business ethics are the key aspects that have helped us to establish globally”.

Chettinad :  Is well-known for its palatial houses with intricate architecture extensively using the most expensive Burma teak-wood and almost 10 Ft monolithic granite pillars; The very word ‘Chettinad Food’ induces mouth-watering thoughts about the various specialized delicacies; and Of-course Chettinad is known for its Traditional design Diamond Jewelry